So you’ve decided you want to start using Facebook ads. Great. Now what?! Well, the very first thing you need to do is find your ad account. I know this seems like a pretty basic thing, but you’d be amazed at: A) How many people struggle to find it, and B) How much of the

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Did you know that you can watch what your customers are doing on your site in real time using your Google Analytics account?

I absolutely love this feature of Google Analytics. It’s like watching my website breathe.

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So you’ve heard about bounce rate, or you’ve seen it in your Google Analytics reports, but what is it, and why does it matter?

Watch my video to find out what bounce rate is all about, and how you can get it headed in the right direction.

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In 2009, I had a thriving business that was turning over more than 600K, and I almost lost it all because I got lazy.

Watch my video to get the whole messy story on my business near-miss, and why I’ll never make that same mistake again.

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It’s time for another dose of Measurement Magic, with the Data Fairy, and today’s topic is Facebook pixels. What on earth are they, and why would you even want one?

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It’s time for another dose of Measurement Magic, with the Data Fairy, and today’s topic is Facebook pixels. What on earth are they, and why would you even want one?

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