Tools
- Use Survey Monkey’s “A/B Significance Test” tool to check whether your A/B test results are significant.
- Keep your Google Analytics spam referrers filters up-to-date with Mike Sullivan’s spam crawler expressions.
Books
- Web Analytics for Dummies @ Amazon.com
- Sams Teach Yourself Google Analytics in 10 Minutes @ Amazon.com
Please feel free to recommend other resources that you’ve found valuable.