Did you know that you can watch what your customers are doing on your site in real time using your Google Analytics account?

I absolutely love this feature of Google Analytics. It’s like watching my website breathe.

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Google are planning on making some changes to the Google Analytics interface over the next few weeks, to make navigation easier and to streamline some reporting and functionality.

Watch my video, or read the transcript, and find out what to expect, so you’re not thrown when it all suddenly looks different.

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