Did you know that you can watch what your customers are doing on your site in real time using your Google Analytics account?

I absolutely love this feature of Google Analytics. It’s like watching my website breathe.

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So you’ve heard about bounce rate, or you’ve seen it in your Google Analytics reports, but what is it, and why does it matter?

Watch my video to find out what bounce rate is all about, and how you can get it headed in the right direction.

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It’s time for another dose of Measurement Magic, with the Data Fairy, and today’s topic is Facebook pixels. What on earth are they, and why would you even want one?

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